Welcome to Buy Italy by Guiness
Italy is our home, and we believe there's no better way to discover it than through a journey designed by people who know it, love it and travel it every day.
Buy Italy by Guiness is our new collection of escorted tours created for international travellers who want to experience Italy beyond the postcards. Every itinerary has been carefully planned to combine the country's iconic destinations with authentic places, local traditions and genuine experiences.
For more than 30 years, Guiness Travel has been creating escorted tours across Europe and around the world. We have brought the same philosophy to our incoming tours in Italy: attention to detail, reliable organisation and the peace of mind of travelling with professionals.
Our collection includes 18 itineraries covering every region of Italy, from the Alps to Sicily. Each tour combines the country's artistic and cultural heritage with the flavours, traditions and lifestyle that make Italy unique.
Guests travel on modern deluxe coaches, stay in carefully selected 4-star hotels and are accompanied throughout the journey by an experienced English-speaking tour escort, together with knowledgeable local guides in each destination.
We also believe that travelling means experiencing a destination, not simply visiting it. That's why many of our itineraries include wine tastings, cooking classes, food experiences and opportunities to meet local producers and discover regional traditions first-hand.
Whether it's your first visit to Italy or your fifth, our goal is always the same: to help you experience the country in a relaxed, authentic and well-organised way, leaving you free to enjoy every moment of your journey.
Welcome to Italy. Welcome to Buy Italy by Guiness.
GRAND TOUR OF ITALY - THE 5 SENSES 2026-27 "PRESTIGE"
Prestige
Grand Tour
Art, food and wine
30 days by Bus from ROME
starting from € 11.500,00
3 available dates
TRIESTE - UDINE - CIVIDALE DEL FRIULI - AQUILEIA – GORIZIA - VENICE - PADUA – VERONA - MANTUA - SABBIONETA - PARMA – FONTANELLATO - MILAN - LAKE MAGGIORE – TURIN – THE LANGHE – GENOA – FLORENCE – NAPLES – POMPEII – POLLINO NATIONAL PARK – COSENZA – MESSINA – CEFALÙ – PALERMO – MONREALE – AGRIGENTO – RAGUSA – MODICA – NOTO – SYRACUSE – MOUNT ETNA – TAORMINA – REGGIO CALABRIA – MATERA – TARANTO – LECCE – SALENTO – ITRIA VALLEY – BARI – TRANI – CASTEL DEL MONTE – MOLISE REGION
GRAND TOUR WELCOME TO THE NORTH - THE 5 SENSES 2026-27
Grand Tour
Art, food and wine
15 days by Bus from ROME
starting from € 5.500,00
3 available dates
TRIESTE - UDINE - CIVIDALE DEL FRIULI - AQUILEIA - GORIZIA - VENICE - PADUA - VERONA - MANTUA - SABBIONETA - PARMA - FONTANELLATO - MILAN - LAKE MAGGIORE - TURIN - THE LANGHE - GENOA - FLORENCE
GRAND TOUR WELCOME TO THE SOUTH - THE 5 SENSES 2026-27
Grand Tour
Art, food and wine
15 days by Bus from ROME
starting from € 5.600,00
3 available dates
NAPLES - POMPEII - POLLINO NATIONAL PARK - COSENZA - MESSINA - CEFALÙ - PALERMO - MONREALE - AGRIGENTO - RAGUSA - MODICA - NOTO - SYRACUSE - MOUNT ETNA - TAORMINA - REGGIO CALABRIA - MATERA - TARANTO - LECCE - SALENTO - ITRIA VALLEY - BARI - TRANI - CASTEL DEL MONTE - MOLISE REGION
PIEDMONT & AOSTA VALLEY - THE 5 SENSES 2026-27
Art, food and wine
8 days by Bus from ROME
starting from € 3.200,00
4 available dates
BORROMEAN ISLANDS - ORTA SAN GIULIO - AOSTA - COURMAYEUR - TURIN - VENARIA REALE STUPINIGI - SACRA DI SAN MICHELE - ALBA - THE LANGHE
VENETO & FRIULI - THE 5 SENSES 2026-27
Art, food and wine
10 days by Bus from ROME
starting from € 3.750,00
3 available dates
TRIESTE - UDINE - PALMANOVA - CIVIDALE DEL FRIULI - AQUILEIA - SAN DANIELE DEL FRIULI - GORIZIA - NOVA GORICA - PADUA - VENICE - LAGOON ISLANDS - TREVISO - CASTELFRANCO VENETO - VERONA - SOAVE - VICENZA
DISCOVERY LIGURIA - THE 5 SENSES 2026-27
Art, food and wine
6 days by Bus from ROME
starting from € 2.100,00
3 available dates
GENOA - CINQUE TERRE - PORTOVENERE - PORTOFINO - SANTA MARGHERITA LIGURE - RAPALLO - THE MOST BEAUTIFUL VILLAGES - SARZANA
GRAND TOUR OF EMILIA ROMAGNA & SAN MARINO - THE 5 SENSES 2026-27
Grand Tour
Art, food and wine
9 days by Bus from ROME
starting from € 3.300,00
2 available dates
SAN MARINO - GRADARA - SAN LEO - VERUCCHIO - RIMINI - RAVENNA - COMACCHIO VALLEYS - BOLOGNA - PARMA - MODENA - REGGIO EMILIA - MANTUA - SABBIONETA - FONTANELLATO - SORAGNA - CASTELL’ARQUATO
GRAND TOUR OF TUSCANY - THE 5 SENSES 2026-27
Grand Tour
Art, food and wine
9 days by Bus from ROME
starting from € 3.350,00
3 available dates
CORTONA - AREZZO - MONTEPULCIANO - VAL D’ORCIA - PIENZA - MONTALCINO - SIENA - SAN GIMIGNANO - APUAN ALPS - CARRARA - COLONNATA - VIAREGGIO - LUCCA - LIVORNO - PISA - FLORENCE
DISCOVERY LE MARCHE & UMBRIA - THE 5 SENSES 2026-27
Art, food and wine
8 days by Bus from ROME
starting from € 3.100,00
3 available dates
ASCOLI PICENO - FERMO - ANCONA - CORINALDO - URBINO - GRADARA - FABRIANO - SAN SEVERINO MARCHE - MACERATA - JESI - LORETO - PERUGIA - SPOLETO - MONTEFALCO - ASSISI - GUBBIO - TODI - ORVIETO
DISCOVERY ROME the eternal city - THE 5 SENSES 2026-27 "PRESTIGE"
Prestige
Art, food and wine
8 days by Bus from ROME
starting from € 3.250,00
4 available dates
GRAND TOUR ABRUZZO & MOLISE - THE 5 SENSES 2026-27
“one of the greenest regions in Europe”
Grand Tour
Art, food and wine
9 days by Bus from ROME
starting from € 3.200,00
3 available dates
L’AQUILA - SULMONA - CELANO - PESCARA - CASTEL DEL MONTE - SANTO STEFANO DI SESSANIO - SCANNO - PARKS OF ABRUZZO - PESCASSEROLI - CIVITELLA DEL TRONTO - ATRI - CITTA’ SANT’ANGELO - CHIETI - PACENTRO - PIETRABBONDANTE - PESCOPENNATARO - CAPRACOTTA - AGNONE - SEPINO - CAMPOBASSO - LARINO - TERMOLI - ISERNIA - VENAFRO
GRAND TOUR OF CAMPANIA & THE 5 SENSES 2026-27
Grand Tour
Art, food and wine
9 days by Bus from ROME
starting from € 3.750,00
3 available dates
NAPLES - CAPRI - ISCHIA - PROCIDA - POZZUOLI - BACOLI - CASERTA - SAN LEUCIO - POMPEII - PAESTUM - VELIA - PERTOSA - PADULA - BENEVENTO
GRAND TOUR APULIA & BASILICATA - THE 5 SENSES 2026-27
Grand Tour
Art, food and wine
10 days by Bus from ROME
starting from € 3.650,00
3 available dates
TRANI - CASTEL DEL MONTE - BARI - ALBEROBELLO - MARTINA FRANCA - OSTUNI - LECCE - GALATINA - NARDÒ - GALLIPOLI - OTRANTO - POLIGNANO A MARE - MELFI - MATERA - CASTELMEZZANO - PIETRAPERTOSA
GRAND TOUR OF CALABRIA & THE 5 SENSES 2026-27
Grand Tour
Art, food and wine
8 days by Bus from ROME
starting from € 3.000,00
2 available dates
CORIGLIANO CALABRO - ROSSANO - SILA NATIONAL PARK - COSENZA - PIZZO CALABRO - TROPEA - SCILLA - REGGIO CALABRIA - LOCRI - GERAC - STILO - BIVONGI - SIDERNO - MAMMOLA - CASIGNANA - SERRA SAN BRUNO - ALTOMONTE
GRAND TOUR OF SICILY - THE 5 SENSES 2026-27
The whole island in one single tour
Grand Tour
Art, food and wine
12 days by Plane
starting from € 5.700,00
4 available dates
CATANIA - ETNA - TAORMINA - SAVOCA - CALTANISSETTA - CEFALÙ - PALERMO - MONREALE - MARSALA - MAZARA DEL VALLO - SELINUNTE - AGRIGENTO - PIAZZA ARMERINA - CALTAGIRONE - RAGUSA - MODICA - NOTO - SYRACUSE
WESTERN SICILY - THE 5 SENSES 2026-27
Art, food and wine
8 days by Plane
starting from € 4.200,00
3 available dates
PALERMO - MONREALE - CEFALÙ - SEGESTA - NUBIA SALT PANS - ERICE - SALEMI- MOZIA - MARSALA - FAVIGNANA & LEVANZO - AGRIGENTO - MAZARA DEL VALLO
EASTERN SICILY - THE 5 SENSES 2026-27
Art, food and wine
10 days by Plane
starting from € 4.700,00
3 available dates
AEOLIAN ISLANDS - CATANIA - ETNA - ALCANTARA - TAORMINA - SYRACUSE - NOTO - DONNAFUGATA - PUNTA SECCA - SCICLI - PALAZZOLO ACREIDE
GRAND TOUR OF SARDINIA - THE 5 SENSES 2026-27
From the Phoenicians to the Greeks to the Romans
Grand Tour
Art, food and wine
8 days by Plane
starting from € 3.000,00
3 available dates
CAGLIARI - SAN PIETRO & SANT’ANTIOCO - CARBONIA - THARROS - OLBIA - ORGOSOLO - NUORO - OLIENA - LA MADDALENA - COSTA SMERALDA - CASTELSARDO - SASSARI - STINTINO - ALGHERO - BOSA